On the sites, vmax.dk and bilmagasinet.dk car entusiasts can now upload a picture of their own car, and then visually test hundreds of rims from a large collection of suppliers and manufacturers.
When the right rims are found you can quickly find prices and information about agents and dealers.
KathArt Interactive has delivered the design and the engine in a flash application with database backend and administration so that Benjamin Media itself can add and change content.
Compared to a more traditional presentation of rims - in a catalog from every single dealer and agent - an online rim guide has a number of advantages for all parties concerned.
The readers and consumers:
The possibility of uploading your own car and try out a new set of rims make the product relevant for the user of the site in another and direct way than just a catalog with a wide range of products that POSSIBLY have some relevance, but a set of rims that the user himself has chosen and can see in vivo on HIS OWN car.
The dealers and agents:
When the users can experience the relevance of the product directly the possibility that the user in fact goes out and buys that product increases dramatically.
Benjamin Media:
They have a stronger package for the advertisers in form of a strong cross-media advertising platform, and a readership that experience a higher degree of relevance for them. Furthermore this rim guide is the only place where products from almost every Danish supplier and agent are shown in one place.